In For The Love, author Kevin McDormand interviews the creators of hip-hop's classic videos, compiling the stories into a seamless narrative. In this first volume, he covers the following ten videos in depth:

  • Madvillain: All Caps
  • Pharoahe Monch: Broken Again
  • Your Old Droog: We Don't Know You
  • Deca: Waiting
  • Phife Dawg: Dear Dilla
  • Stitches: Brick In Yo Face
  • Danny Brown: Grown Up
  • Aesop Rock: Zero Dark Thirty
  • Oddisee: Brea
  • Das Racist: Girl

The oral histories of the directors, actors, artists, and other key personnel that created these videos are both entertaining and revelatory. This book will connect to fans of hip-hop or storytelling, and serve as a template for prospective musicians and filmmakers.

About the Author

Prior to his career as a mathematics teacher, basketball coach, and mentor, Kevin McDormand co-hosted the successful radio show Hip Hop Romper Room at WHPK. He produced on-air segments with MF DOOM, The Molemen, J-Live, The World Famous Beat Junkies, Copywrite, Camu Tao, The Micranots, and many more. He left Chicago to serve as General Manager of Raptivism Records, releasing seminal projects from Zion I, The Last Emperor, dead prez, The Coup, and Mr. Complex. Kevin left the music industry to teach in his hometown. For The Love is his official debut.

Kevin McDormand 2020
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